Systems and/or methods are presented that facilitate determining the
contextual influence of a user in referrals of products or services, and
determining an amount of compensation for successful referrals based on
the contextual influence of the user. A central service component can
track activity and receive data associated with referrals, including data
related to the number and type of referrals, and the number of successful
referrals. An evaluation component can analyze referral data associated
with the user and can determine a conversion ratio as the number of
successful referrals compared to the total number of referrals. The
evaluation component can utilize the conversion ratio to facilitate
determining an amount of compensation that can be awarded and distributed
to the user based on the influence of the user within the context of the
product or service referred by the user.