A driving support apparatus, which supports a driving operation of a vehicle by an operator by capturing a view around the vehicle and by displaying the captured view on at least a display device provided inside a cabin of the vehicle, and includes: a target spot setting device for setting a target spot that is a position to which the operator attempts to direct the vehicle; a distance measuring device for measuring a distance between the vehicle and the target spot; a speed measuring device for measuring a traveling speed of the vehicle; and a speed controlling device for controlling the traveling speed of the vehicle so as not to exceed a speed predetermined in accordance with the distance between the vehicle and the target spot.