Techniques and tools for analyzing and adjusting the exposure of digital images are described. For example, a computer processes a digital image by analyzing exposure data, assigning an image classification (e.g., StretchNeeded, UnderExposed, OverExposed, or Normal) based on the analysis, and selecting an exposure compensation technique (e.g., histogram stretch, positive gamma curve, negative gamma curve, or no adjustment) based on the image classification. The exposure data can be luminance values for pixels in the digital image represented in a histogram. The computer can produce transform data comprising a transformation of the exposure data according to the selected exposure compensation technique. The computer can store transform data in a look-up table and can store the look-up table in the digital image file. The described techniques and tools can be implemented as a feature of an operating system environment and can be activated responsive to user action via a user interface.