A transfer and fixing device as means for heating a recording medium prior to transfer and fixing, without risk of fire, superior in energy efficiency, and able to stably heat irrespective of the thickness of the recording medium; and an imaging forming apparatus comprising such a transfer and fixing device comprising: a transfer and fixing member by which an image is transferred; a pressurizing member that forms a nip by pressure contact with the transfer and fixing member and pressurizes and fixes the image on the recording medium that passes through the aforementioned nip; a radiant heat source that is arranged on the upstream side of the nip in the direction of transport of the recording medium; and a thermoconductive member that is heated by the radiant heat source and heats the recording medium when in contact, wherein a radiant heat region is provided, between the nip and the thermoconductive member, where the recording medium is heated by radiant heat from the radiant heat source.