An image pickup apparatus of the present invention is a portion of the image pickup portion is exposed on a first surface of the casing. The apparatus includes: a holding frame disposed on a second surface, which is the rear surface of the first surface of the casing, wherein the image pickup portion is held by the holding frame, and the holding frame is fixed to a third surface adjacent to the second surface. With this configuration, it is possible to reduce the number of components, and to eliminate the need for the step of attaching the double-faced tape, and the step of attaching the cover ring to the front panel.