In an exemplary method, a request is received from a mobile device, a geographic location of the mobile device is determined, the geographic location of the mobile device is confirmed to be within a predefined range of a premises reference location located within a premises area, and a third-party service associated with the premises reference location is facilitated in response to the request and the confirmation. In certain embodiments, the third-party service includes adding a user associated with the mobile device to a wait list. In certain embodiments, the third-party service further includes providing a notification message to the mobile device when a wait period is over. In certain embodiments, the third-party service includes a food service provided at the premises reference location.