By providing a unique, pre-printed promotional system which can be produced in a wide variety of alternate forms and/or configurations and employs at least two cooperating panels mounted to each other, with one panel being movable for activating the movement of the second panel between an open position and a closed position, a unique, hands-on, printed, visually exciting and interest generating advertising/promotional product is attained. In the preferred embodiment, the promotional system of the present invention incorporates a panel member on which a plurality of cooperating cut out sections are formed, with each of these cut out sections being constructed for cooperating with each other in the central area or zone of the panel member. Furthermore, each cut out section is movable or arcuately pivoted between two alternate positions, with the arcuate pivoting movement being controlled by affixation of each cut out section with the cooperating, overlying activation plate.