The invention relates to a method for transmitting data for a multimedia broadcast/multicast service (MBMS) from a radio access network of a cellular communication network via a radio interface to mobile terminals located in a radio cell supplied by said radio access network. The radio access network transmits paging messages on a common control channel. It is proposed that a dedicated channel is employed for transmitting the MBMS data, which dedicated channel is allocated in a way that the mobile terminals are able to receive simultaneously paging messages and the MBMS data. The invention relates equally to a corresponding network entity, mobile terminal and communication system.