The present invention teaches a method to alter browser programming responses by the substitution of certain client-server communications commands allowing certain browser requests to be redirected to alternate servers for further interpretation and subsequent server responses. The purpose of this method is injection of custom content into browser-based device displays without disruption of the original page content. This method accomplishes the task without requiring additional plug-in applications, browser or client device code modifications. The invention teaches the use of a local proxy server or embedded device but also claims the use of remote network proxy servers to transparently alter the command request sequence of the client browser in order to request alternate information other than that normally requested by the browser for interpretation and display. The present invention also teaches how to identify web publishers or domain owners for registration notification and possible financial compensation.