An aqueous synthetic resin formulation essentially comprising a synthetic resin A, a metallic cation with a charge number of from 2 to 4, dispersants, water, and finely divided fillers, and also, if desired, acetophenone derivatives or benzophenone derivatives, the resin A being prepared by free-radically initiated aqueous emulsion polymerization of monomers in the presence of from 0.01 to 3 parts by weight of an alien polymer seed per 100 parts by weight of the monomer mixture.