The present invention is a cosmetic product counseling system in which a user terminal is provided with skin diagnostic equipment for measurement of the skin of customers. Cosmetic products suited for the customers are selected based on skin condition data obtained from the skin diagnostic equipment before selecting a cosmetic product and attribute data entered from the user terminal which are in the server. A product selection DB is provided in which product matrices linking each item contained in the skin condition data and product characteristics of the cosmetics are stored. Then, based on result skin condition data indicating skin condition of the customer after using the selected cosmetic product and usage evaluation data entered by the customer responding to a questionnaire, the cosmetic product is reselected until a predetermined satisfaction rating is obtained from the customer.

 
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