A paintball gun kit preferably includes a plurality of non-fully assembled paintball gun components packaged for retail sale to a consumer. Instructions are preferably provided to instruct the consumer how to assemble the paintball gun components into an operational paintball gun. The paintball gun components can be packaged together or separately. The paintball gun kit can include, for example, a body, a grip, and a pneumatic assembly. Various numbers and arrangements of components are contemplated. Various styles, materials, and colors of paintball gun components can also be provided consistent with the principles of the present invention.