An interactive menu apparatus and method for creating inventions or prospects for inventions via the juxtaposition of key concepts (which may be words, symbols, or pictures) over displays of elements of websites obtained using the Internet. The key concepts may be entered by a user or may be defined from word paths or sets displayed on the menu, from one to six simulated spun reels or drums below the menu, seen through one to thirty open spaces, cells or windows on the menu.