A system automatically cuts recording media into non-standard sizes and shapes. The system includes a support for supporting recording media, a feeder mechanism for transporting recording media onto the support, a cutting head having at least one cutting member, and a controller for actuating reciprocation of the cutting member so that the reciprocating cutting member cooperates with the support to pierce the recording media. The cutting head and feeder mechanism are controlled so that the cutting head is moved to positions for cutting the recording media as the recording media is advanced on the support.