A system and method of managing content are disclosed. In a particular embodiment, the method of managing content includes receiving a request from a content application for content associated with a content subject and selectively retrieving a plurality of fields of a record stored at a database. The record is associated with the content subject. Each of the plurality of fields includes a content segment. Further, the method includes converting each content segment to a first format associated with a first content application. The first content application includes at least one of the content segments with content having a first technical level. The method also includes converting each content segment to a second format associated with a second content application. The second content application includes at least one of the content segments with content having a second technical level greater in technical specificity than the first technical level.