A method includes communicating a distribution group of lottery game play records to a data storage device accessible to an assignment component included in a lottery gaming system. This assignment component may comprise a player station in the gaming system, a central computer system, or some intermediate component between the central computer system and player station. The method also includes communicating one or more promotion records to the data storage device accessible to the assignment component. The assignment component assigns game play records from the distribution group in response to lottery game play requests entered at a player station in the gaming system. However, in response to some lottery game play requests entered through the player stations, the assignment component assigns a promotion record in addition to, or in lieu of, a game play record. In these cases the player may be awarded a promotion prize associated with the assigned promotion record.