A process for producing an emulsion pressure-sensitive adhesive includes (co)polymerizing a main monomer in the presence of a protective colloid, the protective colloid being an acrylic copolymer including (A-1) at least one hydrophilic monomer selected from the group consisting of acrylamide, methacrylamide, hydroxyethyl acrylate and hydroxyethyl methacrylate and (B-1) an alkyl (meth)acrylate that is copolymerizable with the hydrophilic monomer (A-1) and whose alkyl group has 4 to 18 carbon atoms, or (A-2) a hydrophilic monomer being acrylic acid and/or methacrylic acid and (B-2) an alkyl (meth)acrylate that is copolymerizable with the hydrophilic monomer (A-2) and whose alkyl group has 4 to 9 carbon atoms; the hydrophilic monomer and the alkyl (meth)acrylate being copolymerized in a weight ratio in the range of 40-70:60-30; the acrylic copolymer having a weight-average molecular weight in the range of 500 to 50000.