Provided is a liquid silicone rubber coating agent composition, including: (A) an organopolysiloxane containing at least two silicon atom-bonded alkenyl groups within each molecule, (B) an organohydrogenpolysiloxane containing at least two silicon atom-bonded hydrogen atoms within each molecule, (C) an addition reaction catalyst, (D) a gelled silica with a BET specific surface area within a range from 260 to 500 m.sup.2/g and an average particle size within a range from 0.5 to 20 .mu.m, and (E) an adhesion improver. Also provided is an air bag with a rubber coating layer including a cured product of the above composition. The liquid silicone rubber coating agent composition yields a cured product with excellent properties of adhesion to fiber, rubber strength, and blocking resistance.