A wireless communication device is configured to use location information available within the device to tailor the retrieval of electronic feed content. For example, the device may automatically use its current location to retrieve localized news feeds, localized podcasts, localized web pages, etc. In one embodiment, the device retrieves electronic feed content and then filters that content based on the location information to identify locally relevant content that may be displayed or otherwise made available to a user of the device. In another embodiment, the device provides all or part of its location information to a remote content server, and the content server sends localized content based on that information. In at least one embodiment, the device establishes and terminates subscriptions to localized feeds as needed responsive to changes in the device's current location. Further, the device may store or otherwise track locations and retrieve localized content for prior locations.