The present invention relates to subterranean treatment fluids, and more particularly, the present invention relates to subterranean treatment fluids comprising relative permeability modifiers and methods for using such subterranean treatment fluids in subterranean operations to reduce the production of water from and stimulate hydrocarbon production in a subterranean formation. In certain embodiments, the methods of the present invention generally comprise the steps of providing a permeability-modifying aqueous treatment fluid comprising a relative permeability modifier and contacting a subterranean formation with the permeability-modifying aqueous treatment fluid. Optionally, the permeability-modifying aqueous treatment fluid may be injected in the subterranean formation at a pressure sufficient to create or enhance at least one fracture therein. In another embodiment, the relative permeability modifier may be provided by appropriate reaction in situ.