The present invention relates to processes for improving or optimizing a catalyst for the preparation of phthalic anhydride by gas-phase oxidation of o-xylene and/or naphthalene, which comprises the following steps: a) provision of a starting catalyst (C) comprising at least one first catalyst zone located towards the gas inlet and a second catalyst zone located closer to the gas outlet, with the catalyst zones preferably each having an active composition comprising TiO.sub.2; b) replacement of part of the first catalyst zone by an upstream zone of a catalyst having a higher activity than the first catalyst zone in order to provide an improved catalyst. Furthermore, an improved catalyst obtainable by this process is described.