An electro-optical panel includes a first substrate, a second substrate facing the first substrate, a common electrode disposed on the first substrate, a plurality of pixel electrodes disposed on the second substrate, and a liquid dispersion medium which is sealed between a pair of substrates including the first substrate and the second substrate and into which charged particles are dispersed, in which the charged particles include first particles having a first color and second particles having a second color and having been charged to have a polarity different from a polarity of the first particles, the liquid dispersion medium has a third color, each of the plurality of pixel electrodes includes a plurality of sub-electrodes, and a voltage applying unit is provided so as to individually apply a voltage to the plurality of sub-electrodes.