A method enabling a first party to purchase a gift and to deliver the gift to a second party includes providing a retailer website that enables the first party to peruse and select a gift from an on-line catalog, receiving an e-mail address of the second party or a pseudonym of the second party from the first party, procuring a shipping address associated with the e-mail address or pseudonym, and shipping the gift to the procured shipping address. Other methods and systems are also disclosed.