A transponder carrier for embedded incorporation into a rubber article includes a bonding layer; a base layer affixed to the bonding layer, the base layer having a support surface for supporting a transponder device; and a reinforcement cap affixed to the base layer supporting surface at least partially covering the transponder device. The cap may be composed of textile cord reinforced rubber, the cap textile cords arranged in a substantially square woven configuration. A ratio of the cap to transponder device areas is within a range of 2:1 to 8:1 and the transponder device may further be coated with an adhesive to bond the transponder device to the cap and to the base layer. An antenna in a dipole antenna configuration is coupled to the transponder device in one construction.