Methods and systems for determining the serving area of a web resource by
address, by query content, and by business category are provided. A
location system may determine the serving area of a web resource based on
addresses of users who access the web resource. The location system may
determine the serving area for a web site (or other web resource) based
on query terms that resulted in a click-through to the web site. The
location system may determine the serving area of a web site (or other
web resource) based on the business category of the web site and a
"provider location" associated with the web site.