Methods of applying adaptive social computing systems are disclosed. The social computing systems include capabilities to generate adaptive recommendations and representations of social networks derived, at least in part, from inferences of the preferences and interests of system users based on a plurality of usage behaviors, spanning a plurality of usage behavior categories. The behavioral categories include system navigation behaviors, content referencing behaviors, collaborative behaviors, and the monitoring of physical location and changes in location. Privacy control functions and compensatory functions related to insincere usage behaviors can be applied. Adaptive recommendation delivery can take the form of visual-based or audio-based formats.