A target parking position setting apparatus includes: image capturing means adapted for a vehicle and capturing an image of an outside of the vehicle; displaying means provided inside the vehicle and displaying an image captured by the image capturing means on a display screen; parking position display controlling means for displaying on the displaying means a mark representing a provisional target parking position by superimposing the mark on the image captured by the image capturing means, the parking position display controlling means moving a display position of the mark in response to an instruction of an operator and displaying on the display screen a moving direction indicator indicating a moving direction of the mark; and setting means for setting the display position of the mark on the image captured by the image capturing means as a target parking position in response to an instruction of the operator.