A liquid crystal display device of the present invention is configured of a liquid crystal display unit for displaying an image, a backlight unit controllable for each color that radiates light at the liquid crystal display unit, a display controller for controlling a display of the liquid crystal display unit, and an emission control circuit for controlling an emission of the each color of the backlight unit, wherein the emission control circuit performs control so that emission start timing and emission end timing in a sequential emission period of the each color of the backlight unit match in all colors.