Methods and apparatus for a call center system are disclosed for an agent to answer calls from customers of a business. A disclosed example call center system has a database to store customer data and a script generator to provide scripts for dialog with a customer. The system also may include an agent terminal with a phone and a user interface. The user interface screen has a passive focus screen area to display at least one of customer data and a reason for the customer inquiry to the call center. An active communicate screen area displays a script of dialog text relating to the customer inquiry. An active actions screen area displays information to launch an action to facilitate a response to the customer inquiry. A passive support screen area displays information relating to actions available to the call center representative in the active communicate and actions screen areas.