A display panel is designed such that a pixel including sub-pixels indicative of red (R), green (G), blue (B) and at least one other color includes two sub-pixels at least in a longitudinal scanning direction and a color filter is provided for each of the sub-pixels. A driving device for the display panel includes a polarity reversal control section for performing polarity reversal drive with respect to every two dots in a lateral scanning direction and for performing polarity reversal drive with respect to every two lateral lines in a longitudinal scanning direction.