An image capturing apparatus having an auto focus function or an auto exposure function stores digital image data output from an A/D conversion unit as first image data directly or after performing predetermined processing, and stores the digital image data serving as a base of the first image data as second image data after performing predetermined processing for the digital image data. The apparatus then detects a face region from the second image data, and displays the image on the basis of the image data output from the A/D conversion unit while the face region is detected form the second image data. After completion of detection of the face region from the second image data, the apparatus extracts information for auto focus, auto exposure, or white balance by using, of the first image data, data at a portion corresponding to the face region that is detected by said face detection means, and performs auto focus control, auto exposure control, or white balance control.