An information providing apparatus includes, a communication section configured to transmit and receive to and from the terminal apparatus, a command analysis section configured to specify a command from the terminal apparatus, a user specifying section configured to specify a user transmitting the command, a keyword system providing section configured to transmit all or part of the keyword system to the terminal apparatus when a specified command is a keyword list request command, a content preview select section configured to specify at least one content based on the keyword, the user personal information and the history information when a specified command is a content preview request command, and select the preview data and content specifying data, and a content preview providing section configured to transmit the content preview data and the content specifying data to the terminal apparatus.