Rotary bullet feeder and toolhead assemblies for use with commercially available progressive cartridge reloading machines automatically supply correctly-oriented bullets to a bullet seating die position thereof. The rotary bullet feeder assembly randomly collects hoppered bullets in a desired orientation in a multiplicity of bullet pockets formed along the peripheral edge of a rotating bullet feed ring. An arcuate bullet wall prevents gravitational release of the bullets contained in the bullet pockets until each of the bullet pockets, in turn, reaches the apex point along its circular route of travel, at which point an opening in the bullet wall allows a bullet to fall into a bullet guide for gravitational descent to a toolhead assembly. The toolhead assembly includes a toolhead plate for receiving the rotary bullet feeder assembly and a flat circular bullet feedwheel mounted for rotation on the underside of the toolhead plate. The bullet feedwheel includes a plurality of bullet feed holes equidistantly arranged in a circle proximate the peripheral edge of the bullet feedwheel. An indexing mechanism, positioned beneath the bullet feedwheel, serves to incrementally rotate or index the bullet feedwheel in response to each user actuation of the handle of the cartridge reloading machine. Each incremental indexing rotation of the bullet feedwheel serves to sequentially advance each bullet feed hole containing a bullet received from the rotary bullet feeder assembly into alignment with a conventional seating die positioned in the toolhead plate.