A method of optimizing one or more attributes of a product according to a product context. A product context and one or more attributes of the product are presented to a user via a software graphical user interface (GUI). A visual rendering of the product including at least one attribute of the product may be presented via the GUI. The user either may select or modify the at least one attribute and submit a user input that corresponds to the attribute and/or the modified attribute of the product in reference to the product context. The user input is received and the product is displayed via the GUI based on the user input. If the attribute of the product was modified, then the attribute of the product is modified and displayed substantially simultaneously. A correlation between the user input and the attribute of the product in reference to the product context is determined when a termination command is received.