A flexible abrasion resistant omnidirectionally reflective retractable pet leash has an omnidirectionally reflective leash housed within a retractable housing device. The omnidirectionally reflective leash reflects incoming light beams back in the direction from which they emanated. This retractable leash is created by surrounding a central braided rope of nylon or polyethylene fibers with a cylindrically braided reflective sleeve that is coated with an abrasion resistant transparent polymeric coating. The braided reflective sleeve consists of narrow width reflective strips that comprise a woven or knitted narrow width strip and a flexible nylon retroreflective sheet sewn thereon. The flexible retroreflective sheet is formed by thermally bonding corner cube, microsphere retroreflectors, or wide angle exposed retroreflective lenses to a flexible polymeric sheet. The braided construction enables the leash to reflect light omnidirectionally over a large angle of acceptance, thereby providing an improved measure of safety for both pet and handler.