This invention is a system and method for automated notification of occurrences of events related to personal information and/or the automated execution of transactions involving personal information based on events related to the personal information. A user profile associated with each end user of personal information is scanned to determine whether any trigger event related to the personal information associated with each end user has occurred. For each trigger event found to have occurred, a response associated with the found trigger event is executed. The response will be notification to the end user of the occurrence of the trigger event, the execution of a transaction involving personal information of the end user for whom the trigger event occurred or a combination of notification and execution.