A web site or other interactive service maintains user activity data reflective of the activities of its users. A failure analysis component analyzes the user activity data to automatically detect likely failure events. A failure event filtering component intelligently selects failure events for which to request feedback from the user, preferably taking into consideration information about the failure event itself and information about the particular user. Requests for user feedback, and operator responses to the user feedback messages, are preferably presented on a personal log page that also displays other types of personalized information.