An apparatus and method for selectively displaying data includes an aerial support mechanism, such as a helium balloon, adapted to be positioned at a desired location, which may be changed based on a user preference. The apparatus also includes a processor, coupled to the aerial support mechanism, which accesses, retrieves and stores display data. A projection module is coupled to the processing module and displays portions of the data, as a function of the processor. The projection module displays the portions of the data on a surface such as the ground, side of a building or screen. User-input commands determine the portions of the data displayed by the projection module and the projection module displays different data over a predetermined period of time. Also, a mobile display, mounted on a bus or taxi, can be used to display data based on the location of the mobile display.