Systems and methods for selecting, ordering, or furnishing apparel for individual members of a group such that the group members dressed to project a commonly-governed image. One or more image criteria are established that associate a set of apparel specifications with corresponding body properties according to the commonly-governed image to be maintained for the group. Virtual sizing sessions are conducted with participating members of the group via an interactive virtual sizing application interfaced with a computer network. User-specific information from a set of users (e.g., group members) is automatically gathered over the computer network, and a set of virtual sizing results is generated by at least processing user-specific information gathered from the set of users. The processing is based on the image criteria.