A liquid crystal display device according to the present invention includes: a first substrate; a second substrate disposed so as to be closer to a viewer than the first substrate is; a liquid crystal layer provided between the first substrate and the second substrate; a light source provided by a side of the first substrate, the light source emitting light toward a side face of the first substrate; and a selective reflection layer formed on a principal face of the first substrate opposite from the viewer, the selective reflection layer selectively reflecting light of a specific polarization direction.