A method, system, computer program product and service for aiding a shopper in locating a product in a store are presented. The shopper enters an identifier for a desired product into a wireless computer, such as a tablet computer or a Personal Digital Assistant (PDA). A server determines both where the shopper is presently located (starting physical location) and where the desired product is located (final physical location) in the store. The server then sends the wireless computer a real-time image that corresponds with a changing physical location of the shopper, such that the shopper is able to find the desired product by following a travel pathway to the final physical location of the desired product.