An optical laser guidance system includes a laser sensor, a controller and a plurality of actuators. The laser sensor detects a projected laser beam and sends an electrical signal representative of the position of the laser beam to the controller. The controller interprets the representative signal and uses the position of the laser beam relative to a predetermined reference position to generate a control signal to control an actuator in order to control the direction of travel of a vehicle or robot with respect to a predetermined guidepath. The laser sensor may also receive additional control messages that result in the controller generating additional control signals to control additional actuators in order to perform additional functions. The optical laser guidance system may also include a laser projection system capable of projecting a two- or three-dimensional guidepath and additional control messages.