Disclosed is a menu distribution system that provides a menu, which is viewable in a conventional manner and is customized for each customer. A customer allows a read/write device to read a customer ID information storage medium storing customer ID information. The read/write device transmits the customer ID information to a menu server. The menu server has a customer information storage unit that stores, for each customer, attribute information such as food preferences. The menu server selects a menu item most suitable for the customer identified by the transmitted customer ID information, by comparing customer attribute information and menu items stored in a menu item information storage unit. Menu image data is generated based on the selected menu item and is transmitted to the read/write device. The read/write device writes the received menu image data to a memory of a paper like display.