An audio message recording and playback system including a recorder-imprinter device, a self-contained voice module for playback of an audio message and a number of input devices for initially recording the audio message to the recorder-imprinter device. An internet web site is established for taking orders from customers, where customer data such as billing and shipping information is obtained. The web site further includes software that permits a user to create a voice recording to be delivered along with an accompanying product such as a greeting card, gift, flowers, or an ornament. The voice recording is accessed by a proprietor who confirms the billing and delivery information, and then transfers the voice recording to a recorder-imprinter that creates a transferable voice module for incorporation into the intended delivery. The voice recording can be made directly by the customer using a microphone and the software on the web site, or alternatively the voice recording can be created using a voice synthesizing program to create a voice message from text supplied by the customer via the web site.