A method of increasing the awareness of users of the Internet to services and products provided by web sites, wherein the method includes establishing a hosting web site on the Internet having a data processor for registering web site owners (WSO's) as subscribers to a hosting service. The method also includes storing a program of a browser add-on in the web site, and incorporating a set of customizable characteristics, wherein each WSO subscriber is enabled on said hosting web site to customize said browser add-on for defining specific look and functionalities of the browser add-on. The method further includes registering WSO's as subscribers to the hosting service, providing the data processor with a data base for each WSO subscriber, storing the customization data of the browser add-ons in the data bases of the respective WSO subscribers, generating code to be integrated in a web site of the WSO, wherein the code includes a unique identifier of the customization data stored at the hosting web site, in the data base of the respective WSO subscriber. Whenever a user of the Internet activates the code in the WSO subscriber web site, another step provides downloading the browser add-on and the customized data related to the WSO subscriber from the data processor of the hosting web site to the personal computer (PC) of the Internet user and integrating the browser add-on in a web browser installed in the PC.