A method for customizing color in an email message based on cultural perspective of each recipient is provided. At least one existing color used in an email message is determined, and a domain name and/or information for each recipient of the email message is analyzed to determine a region corresponding to each recipient. A color mapping database is searched to correlate any existing color in the email to at least one approved color corresponding to each region. The existing color used in the email message is compared with the at least one approved color for each recipient. If the existing color does not match any of the approved colors for each recipient, a sender-selected approved color is determined and the existing color in the email is converted to at least one of the selected approved colors for each recipient of the email message.