A vehicular seat trim cover attachment device having a plurality of female attachment portions interconnected to one another by at least one connecting portion. The attachment device is preferably flexible in at least two independent planes. Each female attachment portion has a receptacle portion and a base portion. Each base portion is connected to the connecting portion. Each base portion has a lateral dimension greater than a lateral dimension of the receptacle portion. At least a portion of the connecting portion is disposed in an exoplanar relationship with respect to a pair of female attachment portions that have substantially coplanar base portions. Preferably, the connecting portion extends below the bottom surfaces of the adjacent base portions.