Disclosed is a dispensing package that has a plastic backing for maintaining the package in a substantially flat orientation. The plastic backing is adapted to have a label placed on its surface. A score through the label, which extends into the plastic backing, causes the package to open upon flexure. At least one additional score on the opposite side provides at least one metered opening in the package, where the number of scores and metered openings depends on the contents being dispensed. An additional seal can be placed over the score to prevent accidental opening or provide resealing of the package. Promotional pieces can be used as the additional seal. Absorbent material can be placed adjacent or over the score to provide controlled dispensing and application of the contents. The ends of the plastic backing can be configured as an applicator and/or a handle.