In a communications network, a network access point address is determined
that is currently associated with at least one of a plurality of
subscriber mobile devices associated with a subscription to an
information service. Content associated with the information service is
formatted to provide subscriber content that is configured to be used by
the plurality of subscriber mobile devices. The subscriber content is
broadcast from a transmitter at the determined network access point
address to the at least one subscriber mobile device over a wireless
network.