A lighting control apparatus of a photographing apparatus comprises a lighting device, a continuous imaging control processor, and a pulse-signal generating processor. The lighting device illuminates a photographic subject by receiving a pulse signal which has a certain cycle. The continuous imaging control processor performs a continuous imaging operation where a plurality of images of the photographic subject are continuously imaged. The pulse-signal generating processor supplies the pulse signal to the lighting device with a first duty ratio in the exposure time, and with a second duty ratio which is smaller than the first duty ratio in a post-exposure time which is the time between the exposure time termination and the next exposure time start.